Adults & Seniors
The Business of Aging Brains: Where should boomers spend their money?
Aging is tough business. But doing business with the aging market is isn’t. American baby boomers are recognizing the age-related cognitive decline – and even Alzheimer’s – is creeping up on them. In fact, if no cure for Alzheimer’s is found, the United States could be looking at a million new cases a year by [...]
5 Ways to get back to your 20-something brain If you take longer than you used to remember people’s names or had to have your ATM pin number permanently tattooed on your hand, you’re in good company. According to a recent study at the University of Virginia, for most of us, our mental peak hits [...]
The high cost of ADD in the workplace
Why accommodating your attention-deficit employees is bad for your business – and what you can do instead Kelly* will be the first to admit she’s got Attention Deficit Disorder (ADD). She jokes about it with her coworkers at the magazine where she works as an advertising sales rep and falls back on it when she [...]
4 Steps to fight age-related cognitive decline In the 1990s, researchers learned the truth about plasticity – the brain’s ability to birth new neurons at any age. Where once brain researchers had focused on repairing old cells, they now turned their attention on the importance of creating newer, healthier ones. The research made its way [...]
How brain training can help you get an edge – and a raise – at work In an age of mass layoffs, thousands of people applying for two job openings, and perky 20-somethings competing for positions with Boomers, you need an edge to get – or keep – a job. No, it’s not an Armani [...]
Self-help for improving the three types of attention At one time or another, we’ve all forgotten an obligation, lost our keys or had difficulty concentrating. It’s a part of being human. But if you’ve experienced these problems consistently since childhood, you may be suffering from Attention Deficit Disorder (ADD). While most of the American media’s [...]
