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Baird Johnson and Rich Frieder had much in common long before they met last year. For one thing, both had long and successful business careers, but were searching for opportunities to start their own businesses. More important, they both had young daughters with severe learning problems: Johnson’s 9-year-old daughter, Rachelle, was diagnosed with dyslexia and memory difficulties; Frieder’s daughter, Catie, 8, suffered from attention-deficit/hyperactivity disorder (ADHD) and language delays. And they both were frustrated by the failure of conventional treatments to help their daughters.
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